Burberry surface

Branded construction site hoarding in London’s New Bond Street.

The hoarding shields the refurbishment works on Burberry’s flagship store, but more importantly it dresses the building site in a glossy, branded case, and makes it attractive.

Project note: a critical analysis of hoardings as branded surfaces. Some excellent existing work by Gillian Rose, Monica Degen and Clare Melhuish.

Previous
Previous

Halftag

Next
Next

Wall support