Mural hijacks
Hand painted advertising has more perceived inherent value than a billboard poster.
And a luxury brand taking over a hipster area taking over Bangladeshi migrants taking over Jewish communities taking over French Protestant refugees in London’s Spitalfields.
A single discourse hijacking a surface.
The creation of a vertical economy and financial capital from a public visual asset.
After all, this is a colourful mural, isn’t it.
If I wanted to publish this photo anywhere, I would be liable for copyright infringement as this brand now owns this instance of this wall.